In 2025, the pressure on performance marketers has never been greater. With CPMs rising, creative fatigue setting in faster, and consumer expectations sky-high, it’s no longer enough to run a few static ads and hope for the best. You need variation, speed, and a setup that lets you test and iterate without burning out your team.
That’s why creative automation platforms like Hunch have become so popular in recent years.
Hunch offers a robust solution for advertisers who want to generate dynamic ads at scale, especially across platforms like Meta, TikTok, and Snapchat. With its template-based editor, feed integration, and rules engine, it’s built to streamline the ad production process and cut down on repetitive manual work.
But while Hunch works well for many brands and agencies, it’s not a perfect fit for everyone.
Some users find the interface a bit technical, especially when it comes to setting up data-driven campaigns or customizing templates. Others note that while it’s powerful, it can be overkill for smaller teams or DTC brands that don’t need dozens of ad versions per product. There’s also the pricing structure — depending on your usage and ad spend, it can lean toward the higher side.
So, what if you’re looking for a Hunch alternative?
One platform that’s gaining traction among ecommerce teams is Confect.io. While it plays in the same space—creative automation for paid social—Confect has taken a slightly different approach. It focuses heavily on making your dynamic ads visually stunning without sacrificing performance.
With Confect, you can build branded templates for your product catalog, push them directly to Meta, and make real-time adjustments without jumping between tools. It’s built for speed, clarity, and conversion — especially for marketers who care about how their product ads look, not just how they’re generated.
Where Hunch shines in complexity and depth, Confect wins in simplicity and visual control. It’s a strong option for brands that want fewer headaches and more beautiful ads, fast.
At the end of the day, the right platform depends on your team, your workflow, and your goals. Whether you stick with Hunch or test a new setup, the most important thing is this: Your creative matters more than ever — and your tech stack should help, not hinder.